Do you recognize this?
Moderator: What’s your impression of this page?
Test user: Yeah, I like it.
Moderator: What do you like about it?
Test user: Well, you know. The colours are nice.
Articles in Research method
How to: Squeeze your test users till the last drop
Little Things: pause 4 seconds and ask “how”
Chriss Noessel (Cooper) explains how pausing for four seconds can get you more information or additional detail. It’s difficult though:
Especially with a stranger, we don’t want to leave the conversation “hanging,” preferring instead to offer up some response or reflection on what the other has said.